Personality Matters: Building Your Brand


  1. Daniel Falonipe says:

    Friends say Very funny ( But I don’t see it ), I love helping others (very true), Never worry too much – carefree (but, deep down, I think I do).

    How do I make a brand out of this

  2. Nicole Booz says:

    Great point that people are attracted to people, not brands. I think when brands are personified and have a distinct personality, that works well too!

  3. [object Object] says:

    When I started blogging in college 6 years ago, I started a blog one day just as a hobby, because I liked writing and fashion! I had no idea what a personal brand was. I wish I’d put more thought into that now at the start! 😉

    xoxo A

  4. Jordyn says:

    Personality is SO important when it comes to blogging. It is always a blogger’s personality that draws me in. Half the time I’ll have nothing in common with a blogger but I love their personality so I follow along anyway. Great tips for helping your personality shine through a virtual format.

  5. Awe girl, I was reading this like nodding my head shouting "YES YES YES" love all your points and your action steps for finding your personal brand! And then I totally squealed when I saw my name!! Ah thank you!! <3

  6. Personality is a huge thing for blogging, and it’s so easy to lose it over time. I love when I can "feel" someone’s personality through a blog post, and can "hear" their voice. Great tips!

  7. Jenny says:

    Yes, I totally agree with this! So important.

  8. Oh goodness, I definitely need to think about this longer – you definitely got me thinking!!

  9. Deborah says:

    This is so important and a very great tip! Personality should be the source of a brand!

  10. Alix Maza says:

    Great post! I’m thinking about changing my brand and IG aesthetic and I think I’m gonna run an IGS poll on the words people think of when they think of me!

  11. Azanique says:

    I teach on person branding at our community college and love these tips! I have been thinking about changing my IG and brand name for the longest time. I’m so nervous about it!

    -xo, Azanique |

  12. adriana says:

    I love these tips! Your brand really is everything and you always should be doing what you can to grow it effectively!

  13. Shared. I’m gonna look back and read this again later. Thank you for sharing.

  14. Britt says:

    This is a fantastic post. I agree- we are swamped with companies promoting themselves, but ultimately humans trust and respond to other humans. Very clever point about leveraging social media to show the person behind the brand, even if your blog is your brand. Thank you for sharing such considered ideas.

  15. Ngumabi says:

    This is a great post. It got me thinking clearly about my brand. I want my brand to be about my personality so this really helped.

  16. First of all, you’re adorable!. Second, this post is amazing. I’m also just starting a new blog, something I’ve wanted to do for awhile but didn’t know where to start. I love your tip on defining who you are and who you want to be. Letting your personality shine through is so important, but can also be so difficult.

  17. Great post! I don’t have three things I would say about my brand really… I am still trying to develop my brand. This post is really helpful! Thank you!

  18. Audrey says:

    So glad I stumbled across your post! Really interesting and the advise I needed. Keep up the good work!

  19. Katie says:

    I loved reading through this post. I definitely want to start showing more of my personality on my blog. That’s something I’ll totally work on in the coming weeks.

  20. Mariànne says:

    Very well written, I wish I had this information when I started blogging. Very helpful

  21. marijke says:

    Girl, you nailed this blog post! After years of blogging I am only beginning to master these concepts. It is probably the hardest to pin point brand personality and target audience but is the most important. I have had people say to me, you write great articles but where is the soul? Where is you? I am going to do your exercise with friends and loyal followers and readers to see if my 3 things match. Great advice!

  22. Excellent article. I wish I had read this post when I was starting out. You made it dead easy to get started with identifying your brand and solidifying it. I’m pinning this to refer to later. Thanks for sharing.

  23. Fiorella Madsen says:

    Great I get to your post! I should have read it before, when I was starting and didn’t get as how I expected.

  24. Sydney says:

    I wish I had this information when I started blogging! Great post

  25. Sarah says:

    Such great information. It took me a long time to figure out what "my brand" meant and this would have been so helpful during that time!

  26. Olayinka says:

    Hey Sofiat girl!!! You’re so right! This post was really useful.

  27. Lisa says:

    I like the idea of asking friends and and strangers the first three things that come to their mind about you. Other people see things in us that we may not realize!

  28. Rachel says:

    You are so right about this! It’s easy for me to tell people what I think my brand is, but getting that outside perspective from people who know you really helps solidify my plan of action and let me know if I’m headed in the right direction with my branding!

  29. Tanita says:

    Such a great post, I wish I had this information when I first started blogging xx

  30. Michelle Ijeoma says:

    Great post! I’m "new" to the blogging game. And, by "new" I mean, I am finally buckling down on and finding a way to balance my job with blogging/creating content. So, this was really helpful because it confirmed I just need to focus on the basics – who am I, how do I want to be perceived, what do I want to give away and why.

    Thank you for sharing!

  31. See Kei says:

    thank you for your post! It just give me a clue how to do it better.

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